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Overall, 85 per cent viewers used the platform more than ever since the outbreak of Covid-19. And, 93 per cent of YouTube viewers prefer watching content in Indic languages, the company said in its annual event Brandcast.With 85 per cent of video viewers coming to YouTube to learn or improve their skills and channels such as ‘StudyIQ’ and ‘Don’t Memorise’ among many others garnering sizable subscription bases, increasingly, YouTube is empowering one of the largest learner communities in the country, the company said.In line with this, watch times of career videos have also grown by more than 60 per cent in May 2021 when compared to the same time last year.
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Over 20 mn Indians streamed YouTube content on connected TVs
