Whether you prefer timeless traditional pieces or sleek modern styles, one should choose jewellery that suits his or her taste and intended use – for daily wear or special occasions.
Gold is a part of our tradition and emotions, along with being one of the preferred investment options by many. But gone are the days when buying 22-carat gold products was in trend. Nowadays, customers don’t hesitate in buying 18-carat, 14-carat gold (or even lower carat in some cases). With so many choices, many people feel confused as to whether they should look at the weight, the price or the purity of the gold jewellery they are buying.
While gold is traditionally valued for its purity and weight, the right design can add emotional and aesthetic value. Whether you prefer timeless traditional pieces or sleek modern styles, one should choose jewellery that suits his or her taste and intended use – for daily wear or special occasions.
The best gold buyers know how to balance all three, and what matters most depends on why you are buying it.
Purity: The Most Important Part
Purity means how much real gold is in the piece. It is shown in carats. 24K is the purest (99.9 per cent gold), then comes 22K (91.6 per cent), 18K (75 per cent), and 14K (58.5 per cent).
If you are buying gold for saving or investment, 24K is best. But for jewellery you wear often, 22K or 18K is stronger and lasts longer.
Weight: What You Can See and Feel
Gold is priced per gram, so weight matters. But don’t just go by how heavy it is. A heavier 18K piece can cost less than a lighter 22K one because it has less real gold. Know the purity before deciding based on weight.
Price: More Than Just Market Rates
Gold prices change every day because of global markets. But that’s not the only cost. Making charges, designs, and brand names also add to the final price. A buyer should consider all these charges before buying. Also, do keep in mind the purpose of buying that gold item.
Buyers must understand that intricate designs may cost more due to skilled craftsmanship, but they often hold long-term sentimental and artistic value.
So, what really matters when buying gold?
If you’re looking to invest or save for the future, purity should be your top priority. If you are buying jewellery to wear or as a gift, you should look for the right mix of purity, weight, and price.
(This article is for informational purposes only and should not be construed as investment, financial, or other advice.)
