Nobody can afford only fresh content. However, planning is underway for many new things.Do you think there is a need to upgrade or improve DD’s content?Improvement always happens at DD. It is a continuous process. When there was no channel other than the DD, there was no competition. The colour telecast was introduced for a better experience. Later on, DD Metro was launched. Then also there was no other channel. What was the need to start another service then? But it was introduced.Improvement is an incessant cycle. Let’s take an example from cinema. There are three main versions of Devdas in Hindi: KL Sehgal, Dilip Kumar, and Shah Rukh Khan. Why was the film based on the same story made thrice? Because the audience changed. Filmmakers planned the content as the taste of the audience evolved.What is the response to Prasar Bharati’s news service– PB-Shabd?TThe service already has close to 1,700 subscribers. We are putting out many news items, and they’re being picked up, too. Some newspapers at state and district levels don’t have enough resources to acquire high-priced content. Shabd is a medium that provides them with content.A media organisation would prefer to get and use authentic, verified, source-based information from an agency that can be used rather than unverified sources. Shabd is an attempt in this direction.The initial or trial subscription was free for one year. Will it be chargeable after a year?Our primary objective as a public service broadcaster is to ensure that accurate information is made available to the public. Monetisation is essential, but it is still secondary to our statutory responsibility. We are in the process of obtaining feedback and suggestions for making Shabd more user-friendly and attuned to the requirements of our partner media organisations.DD produced a historical show titled ‘Swaraj — Bharat Ke Swatantrata Sangram Ki Samagra Gatha’. Prasar Bharati has also signed an agreement with the Assam government to produce a TV series on the legendary warrior Lachit Borphukan. What is behind these series?We simply don’t want to telecast only programmes similar to those on other networks. The idea is that our people should know the grandness of our country and its history. There are individuals who made immense contributions to that. They should be brought to prominence. Many of us don’t have any idea about them.
Source link
