The ministry is exploring certain parameters to pick tourism sites such as connectivity, presence of any tourist attraction like a national park, ability to attack private investment, and potential of job creation. One of the noteworthy factors is how the community can be integrated into the tourism ecosystem; Mission LiFE, sustainability.“Selection of destinations is a big challenge. We have to give credit to its development potential. Okay. If a destination can hold 10,000 rooms, and there are already 8,000 or 9,000 rooms then is no point in promoting that. But if we have a potential of 50,000 rooms or say, there are 8,000 or 9,000, then it makes sense for us to develop the destination. So this can be a green field or brown field,” said officials.Though the ministry seems to be in active mode, the selection of destinations may take at least a year.“The money is not going to flow out immediately. It is at least a year’s job. When we have the written guidelines written, then we have to start the challenge based selection method. States will have to come and make the pitch and only those states that cut, will be selected. Then they have to make detailed project reports (DRPs) on what it is they want to do. And then only the money will go out. It should be more or less like the industrial corridor model,” said the officials.
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