Actor Samantha Ruth Prabhu is making a conscious shift in her approach to brand endorsements, prioritizing alignment with her values over commercial success. In a recent conversation with Foodpharmer, she revealed that she turned down nearly 15 brand deals in the past year to ensure her choices positively impact others.“When I entered the industry in my 20s, success was measured by the number of projects and endorsements you had,” she said. “I was thrilled when big multinational brands wanted me as their ambassador.”However, with time and experience, Samantha says her perspective has changed. “I couldn’t have been more wrong,” she admitted. “I was almost forced to introspect on my choices. Today, I feel my younger self should apologize to my older self for some of those decisions.”Highlighting her current approach, Samantha shared that she now evaluates each potential endorsement with the help of three medical professionals before making a decision. “It’s no longer just about the money,” she added. “It’s about responsibility.”Her message to young followers is clear: don’t assume you’re invincible in your 20s. “I’ve learned the hard way,” she said, hoping her journey inspires others to make more mindful choices.
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