Poll fervour sizzles e-commerce sites

“When everything is sold online, why not this and it is the sellers who put it on our platforms and the e-commerce websites have to just check it follows the protocol,” she said.Notably, some political parties themselves have actively participated in selling such merchandise on their respective websites.The NaMo merchandise website, for instance, boasts an extensive range of products including T-shirts, mugs, notebooks, badges, wristbands, keychains, stickers, magnets, caps, and pens adorned with slogans such as ‘Modi ka parivar,’ ‘Phir ek baar, Modi sarkar,’ ‘Modi ki guarantee’, and ‘Modi hai toh mumkin hai’.Despite PTI’s attempts to seek a response from Amazon India and Flipkart on this trend, responses from both platforms were not received.However, one of the suppliers of these merchandise to e-commerce platforms revealed that Lok Sabha elections witnessed a surge in online sales of such items.



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