Giving the details, the official added that the tourism fairs would feature thematic grand pavilions focusing on Mahakumbh-2025 and Uttar Pradesh’s rich cultural legacy. A 40-square-metre pavilion will be constructed at the International Tourism Trade Fair (FITUR), scheduled from January 24 to 28 in Madrid, Spain.Similarly, another 40-square-metre pavilion would be set up at the ITB Berlin Fair, which will take place from March 4 to 6, 2025, in Germany, said the authorities concerned.To maximize global engagement, VVIP lounges would be constructed at both fairs, facilitating B2B and B2C sessions. Promotional materials would also be made available in multiple languages, including English and local European languages, to ensure a wider outreach.In addition to promote ‘Brand UP’– the land of Buddha and Sanatan, discussions have been planned with key stakeholders from major tourist sectors and prospective investors to attract foreign investment for the state’s favourable environment, said the official. He added that various tourism sector representatives, including tour operators from host countries and neighbouring regions, would also be engaged in the endeavour.Furthermore, Uttar Pradesh’s rich spiritual and cultural heritage will be highlighted with the promotion of ODOP (One District One Product) items and other traditional products from the state.
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