The need to launch such a project was felt because it was seen that despite technology advancing at an unprecedented pace and an ever-growing demand for skilled professionals in STEM, the gender gap in STEM fields poses a challenge, especially for young women from underserved communities in India who lack access to opportunities and support.Recognising this urgent need, Vivo India, a technology brand, launched “vivo KanyaGyaan,” a nationwide initiative dedicated to empowering Indian women to pursue STEM careers in the future.Geetaj Channana, Head of Corporate Strategy, Vivo India, says, “Empowering young women in STEM isn’t just an initiative – it’s a necessity for real progress. Through the ‘vivo KanyaGyaan’ initiative, we’re breaking barriers by providing education, mentorship, and opportunities that help them shape their futures.””Our Women’s Day campaign film captures this spirit with the metaphor of ‘carrying their chairs’ – a symbol of determination and self-empowerment. With this, we hope to inspire a larger movement toward empowerment and action in STEM.”Many of the beneficiaries are young women who are first-generation graduates, thus breaking generational cycles of limited access to education and economic opportunity.The programme aims to empower young girls and shape a more inclusive and diverse STEM workforce, driving long-term social and economic progress. One beneficiary is 21-year-old Tanushri Pahari.Hailing from Kanker village in Chhattisgarh, she is now working for an NGO where she uses the skills she gained during her scholarship period to change the lives of communities around her.”Growing up, I knew where I came from. I knew the expectations placed on me – study hard, help at home, and follow the traditional path. But for me, life was always about rising above and doing more than just surviving,” she said.
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