Image Credit: CEO Freddy Braidy of Boulevard Hospitality Group
Naming his enterprise ‘Boulevard Hospitality Group (BHG),’ business developer Freddy Braidy has earned his stripes for masterminding the construction of opulent venues across the globe. His storied career producing Hollywood films underpins his entrepreneurial success as the CEO of BHG – with commercial success on the West Coast and around the world, Freddy Braidy has built a fortune worth taking a deep dive into.
In Los Angeles County alone, the powerful range of BHG’s venues extend from The Hollywood Hills to the L.A. Arts District. Braidy’s engineered network of venues is a storybook of vision, as CEO he leads the conversation on new concepts, engineering the perfect system of staffing for safe construction. Boulevard Hospitality Group is the parent of over twenty notable establishments, including: the 1922, TCL Chinese Theatre [IMAX], Yamashiro Hollywood, and The Kodo Hotel. Most recently, BHG opened the Nice & Sweet Bakery on Sunset Blvd. – crowned by critics as ‘L.A.’s Hottest New Bakery.’ Owner Braidy expressed that, having a sandwich named after him on the bakeries menu is a pretty sweet gig. ‘The Freddy’ sandwich comes wrapped in a fluffy blanket of hand-rolled bread dough, hosted together with House Roasted Turkey. On a bed of Smoked Provolone, ‘The Freddy’ comes loaded with crispy bacon smothered in a warm cranberry spread.
The complex aspects of each BHG development vary, but are ultimately born from the same steam of creative experimentation. For instance, BHG’s ‘Kodō’ means “heartbeat” in Japanese – intentionally named to reflect the essence of cultural fusion that permeates the spatial layout of the Kodō Hotel. The property itself was once an avant-garde fire station from the 1920’s transformed by interior designers Jen Whitaker and Emi Kitawaki of Gry Space. Alongside acclaimed architect Matthew Royce, the team citied the Kodō hotel as a prime example of the Japanese concept: “omentanashi.”
Further, BHG leads operations at various Sugar Factory locations splashed across the United States, Abu Dhabi, Dubai, and The Bahamas. The BHG roster also champions ownership of the illustrious Ocean Ave. restaurant – LAYLA.
Hot on the scene is Mr. Braidy’s latest architectural marvel – the Sunset Blvd. Japanese hot-plate dojo restaurant, ROKUSHO. Though the gastronomic turned celebrity hotspot is new to the flow of Los Angeles glamor, ROKUSHO is native to Meguro City, Tokyo. Engrained with rich principles of tradition and servitude, the ROKUSHO global brand has never left the radar of upper-echelon dining. BHG’s ability to engineer cultural resonance is built across domains of architecture, research, and international relationships with other visionary leaders who practice responsible ethos.
