The app will also serve as the Incredible India Content Hub, a digital repository that stakeholders and various government departments can access. It will house a curated collection of high-quality images, films, brochures and newsletters related to Indian tourism.Officials explained that the AI feature allows travellers to create a customised itinerary simply by selecting their tourism interests, such as wildlife, spiritual, wellness, wedding or adventure, and the number of days they plan to travel. The app will then generate a detailed travel plan, along with booking options for tickets and accommodation.The Ministry last year launched a revamped Incredible India digital portal on the occasion of World Tourism Day in September. Designed as a one-stop digital platform, the portal was aimed at improving the travel experience for both domestic and international tourists—offering services from discovery and research to booking and return.The latest facelift of the digital platforms comes in response to Prime Minister Narendra Modi’s directive to modernise India’s tourism portal to match the global best. To achieve this, the Ministry studied top tourism websites from countries including the United States, Australia, Dubai, Singapore, Scotland, Switzerland, Japan and New Zealand.
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