Sahil Dharia, Founder and CEO, Soothe Healthcare adds that: “Sanitary pads are the basic requirement and essential for every woman and access to them is very important. We estimate that the urban penetration of the usage of sanitary pads in metro cities is still between 40 to 50 percent. Less than 50 percent of the women are using sanitary pads in cities like Delhi or Kolkata which is quite surprising. In Tier-II and III cities, awareness is much lesser.”Last year during the first lockdown, the brand noticed muted conversations about women’s hygiene and how women in need would procure something that is an absolute necessity for them – sanitary pads. In addition to the non- availability and less penetration, fear of leakage, lack of washrooms, and discomfort around men, cause menstruating women to not venture out.
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