“Everybody from twitter handles including party chief Kharge, Rahul Gandhi and other leaders, Youth Congress handles, PCCs, everybody speaking in a unified voice. We are trying to make the best optimum utilisation of the resources given all the constraints,” the functionary said.Apart from the core team, the party also set up 10,000 active volunteers, and ‘Nyay yodhas’ launched during the Rahul Gandhi-led yatra.“We’ve got a database of around three lakh yodhas. Then there are around 60,000 hyperactive digital volunteers too,” he said.While the BJP is far ahead in advertisement campaigning, Walia said the Congress is making optimum use of technology including AI to counter the saffron party. The AI team comprises three members, he said.“In our advertisements, we are using AI and machine learning to target our ads better because we have limited resources. To reach the right person, we are trying to make use of a lot of data points and ad tools. Second is content creation. For videos and image creation, we’re using AI,” said Walia.
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