The officer also condemned the coaching institute for using a serious concern like student suicides in their ad. “They are claiming about their superiority by talking about the institute with a ‘history of suicides’. Shameful. Suicides in Kota are an issue that concerns us all above petty competition but claiming in this manner is cheap.”She went on to request Education Ministry and Union Minister for Women and Child Development Smriti Irani to take note of this matter saying, “…Such advertising malpractices need to be checked-no institute has the right to shame students to claim it’s superiority…”Sridhar Vembu, CEO of Zoho, reshared Bhatia’s tweet and criticised the undue pressure placed on children and young adults. “India has to get out of this ultra-competitive exam pressure on children and young adults…”, he wrote on X.”Intense pressure at a young age all too often destroys talent and creates zombified adults. It is the rat race to extinction. Intense competition is for companies serving a market and for sports, not for children in education,” he added.Vembu claimed that his company has pledged to not consider academic credentials. “We are also investing in educational alternatives that are inspired by Finland,” he wrote, praising Finland for it’s state-funded educational system “that serves every child without such competitive insanity.”
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