NEW DELHI: The Delhi High Court has directed a Noida-resident to remove her social media posts that alleged she found a centipede in a tub of Amul ice cream bought by her.Justice Manmeet P S Arora, while dealing with a lawsuit by Gujarat Cooperative Milk Marketing Federation which markets products under Amul brand, further restrained the customer from posting and uploading any other identical or similar content on social media platforms until further orders.In a post on social media platform ‘X’ on June 15, Deepa Devi had shared a picture purportedly showing a centipede inside her Amul ice cream tub that she ordered through an instant delivery app.The plaintiff company argued in high court that the claim was false and incorrect as it was absolutely impossible for any foreign substance, let alone an insect, to be present in an ice cream tub packed at its facility.In an order passed on July 4, the court observed that the non-cooperation of the customers who have also remained absent in the present proceedings, has given credence to the company’s case.It noted that the customers were given an opportunity to participate in the court proceedings and make good the claim that they canvassed in their social media post but they “elected not to appear” and also refused to hand over the ice cream tub to the company for the purpose of the investigation.”The non-appearance of defendant nos.1 and 2 (Deepa Devi and her husband) evidences their unwillingness to participate in the forensic examination and verification of their claims of the dead insect made in the social media posts uploaded on 15.06.2024,” observed the court in an ad interim ex-parte order passed in the case.”Defendant nos.1 and 2 are directed to forthwith remove the social media posts uploaded by them on defendant no.1’s Twitter/X account titled @Deepadi11 within 3 days,” ordered the court.They are restrained from “posting and uploading any content identical or similar to the said post” on ‘X’ or any other social media platform including Facebook, Instagram and YouTube until further orders, it said.
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