Dr. Goel stressed that “IPL should strictly implement the regulations banning all forms of tobacco/alcohol advertising, including surrogate advertisements, within the stadium premises where the games and related IPL events are held, as well as during telecast sessions on national television.”The letter further suggested implementing the ban on the sale of tobacco/alcohol products at all affiliated events and sports facilities.“Discourage the promotion of sportspersons (including commentators) who directly or indirectly endorse products linked to alcohol or tobacco,” the letter, dated March 5, added.Highlighting that India is experiencing a significant burden of non-communicable diseases, including cardiovascular diseases, cancer, chronic lung disease, diabetes, hypertension, etc., which account for more than 70% of deaths annually, the letter emphasized that tobacco and alcohol use are “key risk factors for NCDs.”“We rank second in tobacco-related deaths worldwide, with nearly 14 lakh annual deaths, while alcohol is the most common psychoactive substance used by Indians,” Dr. Goel said.
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