The ad also features a classic disco background score to give the feel of the 80s, the decade when India won the World Cup.But, what’s more interesting to note here is how the ad uses one stone to kill two birds – to promote the brand and also to set the tone for Ranveer Singh’s upcoming biopic ’83’ based on the legendary squad that brought home the World Cup led by Kapil Dev. It becomes even more evident when the ad reaches its culmination with Kapil’s background vocals, “Poocch teri mausi se kya hua ’83 mein.” (Ask your aunt what happened in ’83.)One may find this unbelievable but the genesis of this ad is in a meme that compares how Ranveer looks in Kapil Dev’s biopic vis-a-vis how Kapil will look in Ranveer’s biopic. The meme which dates back to almost two years, got lost in the thick layers of the Internet but surely, an idea was born which mutated and turned into a quirky ad.Looking at his antics, it won’t be wrong to say that the legendary cricketer has not just imitated Ranveer but he has internalised the latter’s character to the point of absolute perfection. Prior to this, the ad featuring Rahul Dravid too went viral leaving the audience in dismay as they saw the game’s gentleman boiling with anger.Speaking of ’83’, the film featuring Ranveer Singh and Deepika Padukone alongwith an array of talented actors, is set for theatrical release on December 24.
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