Providing further break-ups of the expenditure, the party said that it spent around Rs 611.50 crore, of which the largest amount was spent on media advertisements, which included advertisements in print and electronic media, bulk SMS campaigns and promotional content across cable, websites, and TV channels.Of the total, Rs 156.95 was spent on Google India, while Rs 24.63 crore was allocated to Facebook. The BJP said the party also spent Rs 55.75 crore on publicity materials such as posters, banners, hoardings and flags to bolster its election outreach. Additionally, the BJP’s expenditure on public meetings, processions, and rallies, including arrangements for stages, audio setups, barricades and vehicles, stood at Rs 19.84 crore.
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