A Mumbai-based chartered accountant, economist, and Chairman of UP Development Forum, Pankaj Gandhi Jaiswal, explains the links between culture and economics.He said, “India’s economy is deeply rooted in cultural and festive traditions, driven by tenets of Sanatan economics. Unlike Western economic models, which often predict recessionary cycles, India’s cultural and religious festivals—such as local hats, melas, and the Kumbh Mela—continuously rejuvenate economic activity. Historically, mobile fairs and markets have driven India’s economic growth by integrating commerce, spirituality, and social interactions.”The state government says the average expenditure per person visiting Mahakumbh could rise to even Rs 10,000, and the total economic impact could reach Rs 4 lakh crore. It is also expected to boost the country’s nominal and real GDP by over 1 percent.Adityanath said the 2019 Kumbh contributed Rs 1.2 lakh crore to the state’s economy. Its footfall was around 24 crore, double than 2013. “Even with a 10 per cent adjustment for estimation risks, the Kumbh’s contribution of Rs 4 lakh crore to the economy remains extraordinary,” says Jaiswal.Yogi describes Mahakumbhnagar as the world’s largest temporary city, which may accommodate devotees between 50 lakh and one crore at any given time.
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