“Creativity is associated with the existence of life. If the question is related to juggling or words and creating verses, AI can do it. In Urdu, there is a word, Laffazai (rhetoric). AI can do better in Laffazi than us. However, whether AI is capable of responding to basic questions and has any motivation, it is yet to be seen,” he said.While expressing concern over content on digital platforms being consumed by kids without parental control, the former advertising professional said that the biggest challenge before us is parenting our children and we cannot surrender them to the content.“Content cannot be the parents of children. The danger is that the iPad is in the hands of a two-year-old child and he is spending time on it,” said Joshi, who is also the steering committee member of IFFI.Joshi also shared that content mainly made for the grown-ups is being served to children, adding that he is aware of the absence of children films in IFFI and hopefully, in the next edition of the festival, this aspect would be taken care of.“This is there in my mind. And next year when we come up, we will focus more on children’s content. We will recognize and honour the producer of children’s content because society needs that kind of content,” concluded Joshi.
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