The digital distribution service will work as a revenue-sharing model and the Intellectual property rights will remain with the content creators, Jaju had said earlier.The Ministry of Information and Broadcasting (MI&B) will set up a Prasar Bharati OTT booth at the International Film Festival of India (IFFI) offering a sneak preview of the digital distribution service. It will provide guests and delegates attending the festival an opportunity to explore the expanding world of OTT content, engaging with the latest in digital film and television.The booth will be part of the vibrant entertainment extravaganza – IFFIESTA– designed to bring communities together through the magic of films, food, art, and interactive experiences. IFFIESTA will be hosted at the Kala Academy in Panjim.In August, Prasar Bharti issued bids for Application-in-Application integration of OTT, gaming, educational or other applications on a ‘revenue share model’. As per the tender notice for the on-boarding of linear satellite channels for streaming on the broadcaster’s OTT service, only those channels which are permitted or licensed by the ministry for downlinking or distribution could apply. Preparations to introduce the digital service started last year as Prasar Bharti invited bids to design, develop, commission, operate and maintain its own OTT streaming platform.
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