The draft rules issued on September 13 state, “All content published in the online curated content platforms, shall display non-skippable and anti-tobacco health spots of minimum 30 seconds duration and non-skippable audio-visual disclaimer on the ill effects of tobacco use, of minimum 20 seconds upon opening the platforms of the publishers of the online curated content.””So basically streaming platforms now will have to show these health spots and audio-visual disclaimers not just in the beginning and in the middle of the programmes but as soon as someone opens up the streaming platform In the existing current rules, the health spots and audio-visual disclaimers are not displayed immediately after opening the platforms,” explained an official source.Considering public health as a priority issue, India in May last year became the first country to make it mandatory for OTT platforms to display anti-tobacco warnings and disclaimers as seen in movies screened in theatres and television programmes.The OTT rules 2023 became operative from September 1, 2023.Under these rules, now all OTT platforms like Netflix, Amazon Prime Video, Jio Cinema, Sony LIV, ALTBalaji, Voot etc.have to display anti- tobacco health spots, anti- tobacco health warning as a prominent static message and audio-visual disclaimer on the ill-effect of tobacco use as prescribed in the rules.
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