Children are among the biggest victims of Covid-19. According to The National Commission for Protection of Child Rights, over 1 lakh children lost one or both of their parents during the Covid-19 pandemic leaving children orphaned partially or entirely or abandoned by relatives. The crisis is having a deep impact on the wellbeing and healthcare of children. The Body Shop India, an activist and global beauty brand, held a virtual event to introduce #LightALittleLife. This initiative is aimed at providing sustainable support for children who have lost their parents, caregivers and family livelihoods due to the COVID-19 pandemic. The launch event was joined by actor, Sanya Malhotra as the Chief Brand Advocate of The Body Shop, India.The children living in Child Care Institutions and centres are severely impacted due to lack of essential items such as dry rations, personal care products and medical facilities. Light A Little Life aims to support such disadvantaged children impacted by COVID-19. The Body Shop has partnered with Miracle Foundation India to provide vital education and healthcare support for these children. This initiative will provide school supplies, coaching, tutor support; internet connectivity for online learning; timely medical tests, prescriptions, supplements; access to quality healthcare inclusive of emergency healthcare.
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